Flight To Quality: An Examination Of 4 Quality Dividend ETFs

Kevin O'Leary, the lovable bad guy entrepreneur on Shark Tank known for crushing the competition like the cockroaches they are, may have a history of getting what he wants on the show but he has some stiff rivals in the ETF space. His O'Shares fund group operates a total of 7 funds, all of which target companies with "quality" dividends. The biggest fund in the family is the O'Shares FTSE U.S. Quality Dividend ETF (OUSA) with roughly $370 million in assets.

His biggest competition is a couple of my favorite ETFs in the quality space - the Schwab U.S. Dividend Equity ETF (SCHD), the FlexShares Quality Dividend Index ETF (QDF) and the WisdomTree U.S. Quality Dividend Growth ETF (DGRW). While I'm a fan of high dividend yields as much as the next guy, I favor those that target dividend strength even more. These won't necessarily be the top payers at any given point in time, but a fund filled with companies that have healthy balance sheets, high returns on equity, strong cash flows and a history of dividend growth will always make for a solid core portfolio holding.

In this article, I want to put these three ETFs side by side to see how they stack up against each other.

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