Why Focusing On Quality Dividends Matters In This Economy

Investors are increasingly pushing into riskier and riskier assets in order to produce yield from their portfolios. With 10 year Treasury notes yielding just 1.5%, investors are finding some solace in the S&P 500 which is yielding at least a modestly higher 2%. Some dividend focused ETFs are generating yields north of 3% making them prime targets for income seeking folks.


Those yields, however, come with a cost. Investing 101 teaches us that higher return potential often comes with higher risk. In the equity markets, this is especially true. Traditionally conservative sectors such as utilities and consumer goods are sporting valuations far above historical norms as investors continue to pile into these traditionally higher yielding areas. Opportunities still exist for yield seekers but these individuals need to be very diligent in choosing the right stocks.

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