This Week’s ETF Launches: Betting on the Demise of Retail

Hey everyone!

As many of you know, I'm a regular contributor over at One of the features I write every week is the "New ETF Launches" column. Since the information in the column should be useful to ETF Focus readers, I'm going to regularly publish it here as well.



The pace of new ETF launches finally slows this week, following a busy November that has seen the debut of nearly 40 new funds.

With the holiday shopping season in full swing, it’s appropriate that the most notable launches this week both look to profit from the ongoing decline in the traditional brick-and-mortar retail sector.

Here are this week’s new fund launches:

Ticker Name Issuer Launch Date Category Expense Ratio
(CLIX) ProShares Long Online/Short Stores ETF ProShares 11/14/2017 Long-short 0.65%
(EMTY) ProShares Decline of the Retail Store ETF ProShares 11/14/2017 Inverse Equities 0.65%


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