Social media stocks will again be in focus in 2016 as the internet advertising revenue model continues to evolve and companies begin restrategizing the best way to monetize their businesses. Companies like Facebook (NASDAQ:FB) (+33%) and Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) (+45%) executed strategies with success in 2015 while the likes of Twitter (NYSE:TWTR) (-37%) and Yahoo (NASDAQ:YHOO) (-34%) are still struggling to figure out what the next stage of their business model will be.
The Global X Social Media Index ETF (NASDAQ:SOCL) is the only ETF in the marketplace targeting this specific technology subsector. With roughly $107 million in assets, it's a mildly popular product. Its return of nearly 10% last year outperformed the Nasdaq Composite's 6% return and far outpaced the S&P 500, which was virtually flat on the year. However, since the fund's inception in late 2011, the Social Media ETF has significantly trailed the major indices.
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