Wide moat investing - the idea of that a company can maintain a sustained competitive advantage - is a popular Warren Buffett endorsed strategy. The concept continues to gain steam as investors look for companies that own a revenue driver that can't easily be damaged or eroded. The Market Vectors Wide Moat ETF (NYSEARCA:MOAT) and its nearly $1B in assets would be the go to choice (the ELEMENTS Morningstar Wide Moat Focus ETN (NYSEARCA:WMW) is another option but at just $27M in assets hasn't really caught on). However, the fund hasn't been entirely what would be expected.
By definition, companies that have a true wide moat should be few and far between. After all, in this age of so many choices for just about anything you can think of how many companies have a true competitive advantage that can't be cracked? This fund's index provider seems to think there are quite a few.
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