Smart companies are increasingly embracing the crowdsourcing trend. Businesses are using crowdsourcing to help with just about everything including assessing consumer preferences, determining which new products to launch and assisting with broad marketing efforts. So it makes sense that an ETF would soon begin crowdsourcing its investment ideas.
The CrowdInvest Wisdom ETF (NYSEARCA:WIZE) is a smart beta fund founded with the notion that the overall sentiment of the universe of otherwise independent investors can outperform active money managers and the underlying indices. On the CrowdInvest website's home page is the quote, "Under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them."
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