SPHD: A Solid Selection For First-Time ETF Investors

The advice for just about anybody looking to invest for the very first time is usually the same. Stick with a broadly diversified fund that provides exposure to the world's largest and most well established companies. That usually takes the form of an S&P 500 index fund (NYSEARCA:SPY). If you want something that invests in all sized companies, a total stock market index fund will do the trick. Or, if you want something that combines stocks and bonds in one shot, consider an asset allocation fund.

Any one of those three options would make a solid and logical first step for new investors. While there's nothing wrong with using any one of those funds as a launching point, I'd choose to go in a bit of a different direction.

When choosing a strong core holding for a portfolio, investors should look at a few factors as an initial screen before digging deeper.

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