SDOG vs. SPHD: Which High Yield Strategy Comes Out Ahead?

Like a lot of dividend ETF investors, I'm a big fan of the PowerShares S&P 500 High Dividend Low Volatility ETF (NYSEARCA:SPHD). Its strategy of targeting companies paying the highest yields but also exhibiting the lowest risk characteristics has earned it a 5-star Morningstar rating and the admiration of conservative income seekers everywhere. The ALPS Sector Dividend Dogs ETF (NYSEARCA:SDOG) is another popular fund that similarly targets high yielders. While it doesn't use the same low volatility strategy, the dividend dog group tends to be filled with unloved, lower-growth companies that generally produces a similar value-oriented portfolio.

I get questions all the time from folks looking to compare two funds side by side. I haven't spent a great deal of time looking into SDOG but given the significant investor interest in high yield equity ETFs lately, it seems like an appropriate time to take a deeper dive. Since both funds are solid in their own right, come highly rated, target high dividend yields and, in theory, generate value-style portfolios, it seemed like a good time to match them up and see which one might be the better alternative.

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