Despite its standing as one of the largest investment companies in the world, Fidelity is still a relatively minor player in the ETF space. It currently operates 11 different sector ETFs and another three bond funds. Fidelity entered the smart beta ETF space back in September with six new fund launches including one of their promising offerings, the Fidelity Core Dividend ETF (NYSEARCA:FDVV).
Dividend ETFs have been especially popular over the last couple years as investors continue searching for alternatives to low yielding Treasuries. The space, however, is incredibly competitive with funds such as the iShares Select Dividend ETF (NYSEARCA:DVY), the Schwab U.S. Dividend Equity ETF (NYSEARCA:SCHD) and the Vanguard Dividend Appreciation ETF (NYSEARCA:VIG) already owning tens of billions of dollars in assets. With just $20 million in assets and a three month history, the Core Dividend ETF has a long way to go to become more than a bit player but the fund is off to an encouraging start.