Amplify YieldShares Prime 5 Dividend ETF: Is This Fund Really Necessary?

Anyone who reads my work knows that I'm not a big fan of the sheer number of niche ETFs that have been launched over the last couple of years. Many of these funds target narrower and narrower markets and are becoming more and more concentrated due to the lack of appropriate investment choices in these narrow spaces. One needs to look no further that the CrowdInvest Wisdom ETF (NYSEARCA:WIZE) - an ETF that was shuttered just a few months after its launch that crowdsourced its investment ideas from folks who plugged their stock picks into an app. On 75% of trading days, the fund traded zero shares.

 

The latest such fund hit the market recently that I would qualify as unnecessary, not due to the market it's targeting but instead by what it's investing in. The Amplify YieldShares Prime 5 Dividend ETF (BATS:PFV)has a goal of investing in the five highest ranked dividend ETFs based on factors such as high dividend yield, low volatility and low expenses.

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